Tuesday, December 11, 2012

Final Project

First let me begin by saying this was the most challenging class for me this semester because I am the most computer illiterate person in the world. But I honestly have to say it was NICE to step outside of my comfort zone and be introduced to new things and tackle them in spite of fear. Of all the projects we have had to complete, this was by far my most favorite because it has actually inspired me to follow through with this business. The project instructed us to create sketches and create our documents from those sketches. I had to redo a few images because the image I had originally used in my sketch came from a random place off the internet. To avoid copyright issues, I purchased images from stock images. Although the site offered free iamges, the images I used were of better quality and appeared more professional and therefore, were worth purchasing.  I changed the original writing style of my documents from minion pro to monotype corsiva on the brochure/letterhead/business card just to give it a more elegant look. I tried to keep it as simple yet as professional as possible. I didn't want to add any color to the designs because my theme colors are red, black and white with a pearl accent in the design. In my opinion, this would show up better on white paper. Below is the end result of my work and one I am VERY proud of.
 






 
 
 
 
 
Here are the images I used to create the above designs:









 

Monday, November 26, 2012

Questionnaire

1)   What is your business?
MY BUSINESS IS AN ONLINE SHOE STORE.

2)   Describe your business in one sentence.
     WE SELL FABULOUS SHOES. 
3)   Who is your target audience?
WOMEN WHO LOVE HEELS...4 INCHES OR HIGHER

4)   Who are your competitors?
SHOEDAZZLE.COM, FAB.COM, ETC.

5)   What makes them better/worse than your product/service?
     NO NEGATIVE THINGS TO POINT ON WITH THE COMPETITORS. MY SITE SIMPLY CATERS TO THOSE WHO AREN'T ABLE TO FIND THOSE PERFECT HEELS ONLINE.
 
6)   Do you currently have an identity?   
   NO
7)   (If your answer to #6 is no, skip this question) 

   SKIP
These following questions might seem silly, but their purpose is to help generate ideas.
1)   How do you want your image to be seen in two years?
WE WANT THIS COMPANY TO BE A TRUSTWORTHY COMPANY AND ONE WOMEN WILL VISIT WHEN WANTING THEIR SHOE NEEDS MET.

2)   If your company was an animal, what animal would it be and why?
IF MY COMPANY WAS AN ANIMAL, IT WOULD BE A HORSE...EXEMPLIFYING GENTLENESS YET STRENGTH.

3)   If your company/brand was a person, who would it be and why?
THE FIRST LADY MICHELLE OBAMA....AGAIN EXEMPLIFYING STRENGTH

4)   If your company/brand was an object, what would it be?
FOUR INCH HEELS OF COURSE :-)

5)   If your customer was a cartoon character, who would it be?
BETTY BOOP

Lyrical Collage

The pictures I had chosen to merge together are from my most favorite movie from 1997 entitled Love Jones and the lyrics I have chosen were from the timeless classic "The Sweetest Thing" by Lauren Hill which was also featured on the Love Jones Soundtrack. 

Wednesday, October 31, 2012

Self Insertion...Hubby & I in Paris France!

The image I had chosen to use was of my husband and myself and the background pic is of Paris France. We will be taking a trip there this upcoming spring to celebrate our 16 year wedding anniversary so I figured this would be a perfect picture to use.

Sunday, October 21, 2012

Complex Vector Illustration--STRENGTH


I decided to try an image of First Lady Michelle Obama. When I think of the First Lady, I automatically think of strength. She is the epitome of that and so much more and serves as a great inspiration. I  uploaded a pic of my image as well as the original to show comparison.