1)
What is your business?
MY BUSINESS IS AN ONLINE SHOE STORE.
2)
Describe your business in one sentence.
WE SELL FABULOUS SHOES.
3)
Who is your target audience?
WOMEN WHO LOVE HEELS...4 INCHES OR HIGHER
4)
Who are your competitors?
SHOEDAZZLE.COM, FAB.COM, ETC.
5)
What makes them better/worse than your
product/service?
NO NEGATIVE THINGS TO POINT ON WITH THE COMPETITORS. MY SITE SIMPLY CATERS TO THOSE WHO AREN'T ABLE TO FIND THOSE PERFECT HEELS ONLINE.
6)
Do you currently have an identity?
NO
7)
(If your answer to #6 is no, skip this
question)
SKIP
These following
questions might seem silly, but their purpose is to help generate ideas.
1)
How do you want your image to be seen in two
years?
WE WANT THIS COMPANY TO BE A TRUSTWORTHY COMPANY AND ONE WOMEN WILL VISIT WHEN WANTING THEIR SHOE NEEDS MET.
2)
If your company was an animal, what animal would
it be and why?
IF MY COMPANY WAS AN ANIMAL, IT WOULD BE A HORSE...EXEMPLIFYING GENTLENESS YET STRENGTH.
3)
If your company/brand was a person, who would it
be and why?
THE FIRST LADY MICHELLE OBAMA....AGAIN EXEMPLIFYING STRENGTH
4)
If your company/brand was an object, what would
it be?
FOUR INCH HEELS OF COURSE :-)
5)
If your customer was a cartoon character, who
would it be?
BETTY BOOP
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